Internet marketing is not high-cost when compared to the product’s real cost against the reach of the goal audience. Internet marketing is relatively cheap compared to the ratio of costs against the reach of the target group. Most of SEO Companies make a wide audience for a small fraction of traditional advertising budgets.
The nature of the medium allows consumers to research and purchase of products and services in their own convenience. Therefore, enterprises have the advantage of appealing to the consumers in a medium that can quickly produce results. The strategy and effectiveness of marketing campaigns depends on business goals and cost-volume-profit (CVP) analysis.
Internet marketers have both the advantage of measuring statistics simple and inexpensive. Almost all aspects of an Internet marketing campaign can be measured and tested. The advertisers are paid as options e.g. either pay-per-search, Web banner impression, pay per-click (PPC), per play (PPP) or per action. Therefore, marketers can determine which messages or offers are attractive to the audience.
The results of the campaigns can be measured and immediately pursued because online marketing initiatives usually require users to click on an advert for a site visit and perform a specific action. This measurement can not be achieved billboard advertising, where an individual is interested in the best case, and then decide for more information at a later date.
Internet marketing has being growing from 2007 faster than other types of media because the burden of response and overall efficiency of Internet media is easier to track than the traditional offline media – through the use of web analytics, for example – Internet Marketing can offer a greater sense of accountability for advertisers.
Marketers and their customers become aware of the need to measure the impact of cooperative marketing rather than selling advertising medium. The impact of multi-channel marketing is difficult to determine, but are an important part of assessing the value of media campaigns.