The future of Bluetooth Advertising (proximity marketing) in 2011

By | June 30, 2017
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After the discharge of smartphone statistics reviews of 2010 that confirmed that the smartphones that help Bluetooth Advertising was the most typical smartphones on the planet:



1 – Nokia, Finland million for 39%

2 – RIM, Canada 11.2 million for 18%

three – Apple, USA eight.four million for 14%

four – HTC, Taiwan four.5 million for 7%

5 – Samsung, South Korea million for five%

6 – Motorola, USA 2.7 million for four%

Remainder of smartphone makers 7.9 million

TOTAL smartphones in 2010 Q2 61.7 million _ knowledge is supplied by “Tomi Ahonen Consulting”


1 – Symbian (Nokia) million for 44%

2 – Android (Google) 11.four million for 18%

three – Blackberry (RIM) 11.2 million for 18%

four – iOS/iPhone (Apple) eight.four million for 14%

5 – Home windows Cellular (Microsoft) 1.6 million for three%

Remainder of Working methods 2.1 million

TOTAL smartphone OS gadgets in Q2 61.7 million _ knowledge is supplied by “Tomi Ahonen Consulting”


Nearly all Symbian telephones (close to 44% of the worldwide markets) helps/accepts receiving recordsdata despatched by Proximity Promoting gadgets.

Nielson Firm releases stats on smartphone utilization in October 2010  exhibiting that solely three.5% of smartphone customers use Symbian Units, which means that US markets is not any extra marketplace for Bluetooth Promoting.

StatCounter International Stats claims that close to 75% of Africa’s smartphone customers use Symbian OS smartphones, and close to 57% of Asia’s smartphone customers use Symbian OS smartphones and close to 52% of South America’s smartphone customers makes use of Symbian OS smartphones.

These smartphones that helps Bluetooth Advertising expertise are primarily concentrated in Africa, South America and Asia.

Primarily based on these knowledge iBlue -the main core Bluetooth promoting software program supplier for mini PCs and skinny clients- iBlue board of directories introduced its primary goal markets for 2011 will probably be promoting companies corporations in Latin America, Africa and Asia. Promoting companies and cell advertising corporations will probably be focused with iBlue’s newest Bluetooth Promoting core software program, that converts mini PC and skinny purchasers to a totally functioning Proximity Promoting system.

Dr.Khaled Awad the CEO of iBlue acknowledged that “iBlue market share elevated in Mexico, Center East, Latin America and Africa because of the utilization of appropriate smartphones in these international locations and our price environment friendly customized Bluetooth Promoting Options that we provide for corporations that wish to begin their Bluetooth promoting Enterprise.” Dr.Awad is anticipating a really vivid future for Bluetooth Promoting in 2011.

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