Should Your Business Use SMS Text Marketing?

By | March 10, 2017
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Text message marketing is gaining in popularity every year and that makes perfect sense considering:

  • 90% of all marketing emails are NOT opened by the recipient.
  • 86% of all Americans own a cell phone
  • 97% of all text messages are opened
  • 83% of all text messages are opened within an hour.

SMS text marketing was a no-brainer for companies like: Walgreens, MacDonalds, Ford, Hilton Hotel Group, Pepsi and Dunkin Donuts who have used SMS mobile media to offer coupons, a Super Bowl promotion and special offers.

But what about smaller businesses?  Can SMS text marketing benefit single-location businesses, multiple location businesses and even healthcare providers?

The answer is absolutely with a capital “A.”

SMS text marketing can be used in hundreds of ways to stay connected to your attentive audience.

Here are some ideas on how SMS text marketing can be put to good use:

Restaurant Owners could send out text coupons such as discounts for dinner, nightly specials, and even quick limited-time offers during any slow times the restaurant may be having.

Real Estate Agents could send out SMS text marketing messages about new listings, price reductions on current listings and open houses.

Doctors Offices could send appointment reminders, health tips, a welcome message to new patients, and their website link so that patients have the option of downloading and printing necessary paperwork to complete it prior to their visit to save time.

Schools, Churches, Nightclubs, Lawyers, Stores, Bands, Spas, Organizations and more can benefit from using SMS text marketing to stay in touch and communicate valuable information to those that want it.

Your Audience Opts-In

One of the most important elements about using SMS text marketing for your audience is that your audience requests to be included by sending a text message to a keyword that you’ve selected.

For example if I was in a band,  I’d simply ask my fans to text in my keyword to a number I provide that goes to my SMS text marketing company so they could get my updates. Fans would be asked to text in the keyword to a number code that’s easy to remember like 90210.

I.E. “Text in the word “Jordan” to 90210 to subscribe to our updates and to register for a chance to win our $1,000 tour package!”

The keyword and the text number can be announced through a sign or banner in your business, a website announcement, face-to-face, on social networking sites and anyway that you communicate with your audience now.

By now you should have a good idea about how your business can benefit from SMS text marketing.

If you’d like to learn more about how SMS text marketing can boost your business and help you stay connected to your captive audience, and check out text services visit or contact me.

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