Qivana is a well being and wellness firm that’s teamed up with executives from McKesson Prescribed drugs to create a full line of built-in well being merchandise, together with merchandise for Weight-Loss, Girls’s Well being, Kids’s Well being, Sports activities Vitamin, Pores and skin Care and extra.
On the enterprise facet of issues, these merchandise attain the market by direct gross sales by means of a community advertising distribution mannequin.
In the event you’re reviewing firms and on the lookout for one of the best dwelling based mostly enterprise alternative, I’ve a guidelines of important traits it’s essential to contemplate.
So let’s get proper right down to brass tacks and try Qivana to see how they measure up.
First, the business itself. Well being & Wellness is a development business that simply handed the $112 Billion mark a pair months again, with no indicators of slowing down.
As child boomers age and folks develop into extra well being aware normally and open to different drugs, I search for this development to proceed, which is a powerful constructive for an organization like Qivana.
Subsequent let’s have a look at firm administration. Qivana has put collectively a really completed government crew made up of heavy hitters like CEO Derek Corridor, who’s been concerned with a number of firms within the well being subject, like Nature’s Means & Botanical Worldwide, and CMO Craig Johanson, who has expertise with Xango and Tahini Noni.
All the Qivana crew is robust throughout the board, with a lot of expertise and a confirmed observe document of success, significantly with different networking firms, one other constructive.
Third, let’s have a look at the product. The Qivana product line relies on what they name the “Qore” system with a concentrate on cleaning, detoxing, and supplementation. It is a a Three-step platform utilizing historical Chinese language herbs along with a various assortment of nutritional vitamins and minerals to stabilize, vitalize, and optimize well being.
As a result of the product line is comparatively distinctive, in demand, and of top of the range – it’s truthful to say that Qivana brings a superb product to market.
The issue comes whenever you have a look at the enterprise mannequin. Qivana makes use of a binary compensation plan, which is pretty customary on this business and may be profitable, so long as gross sales are made usually and also you proceed to construct out your group.
And that’s the place Qivana comes up quick.
To be blunt, this firm simply doesn’t know how you can market within the 21st century.
On the subject of recruitment, sponsoring, and constructing a enterprise, Qivana’s “technique” consists of bugging family and friends, utilizing reminiscence joggers to create an inventory, and making use of the (dreaded) Three-foot rule when in line at Starbucks…
In the event you’ve ever tried these items, you already know – it’s no enjoyable! And it simply doesn’t work…
And whereas it’s true that Qivana is making an attempt to include social media platforms, notably twitter & fb, the reality is, except you understand how to make use of internet 2.zero as a part of an total complete technique, that’s actually no completely different than placing your flyer on a automotive windshield – simply doing it our on-line world!
As for the gross sales pitch, it’s the identical previous usual – pitching the comp plan, the patent, the supply system, the administration crew – and sending individuals to the company replicated web site…
The very fact is, it doesn’t matter how nice your merchandise are or if you happen to’ve received one of the best comp plan since Moses was in brief pants. In the event you don’t know how you can market to a target market, you gained’t construct a profitable, lengthy lasting enterprise – interval.
So, is Qivana a rip-off? Completely not.
Qivana could be a nice alternative. However for the entrepreneur critically contemplating Qivana as a major enterprise, it’s essential to judge precisely how you’ll market your Qivana enterprise and sponsor new distributors frequently.
The reality of the matter is that this. Your success shall be based mostly on one factor and one factor solely – your capability to draw new, motivated prospects to who’re fascinated about your small business and able to be part of.
Both you understand how to try this already – otherwise you want a system that may do it for you…
In the event you select to become involved with Qivana, along with studying the ins and outs of the product line and comp plan, it’s important that you just dedicate simply as a lot time studying how you can market your small business on-line.