Identify Product Niches for Successful Online Promotion and Marketing As you may be aware, if a product does not offer something of measurable value, people will not buy it. In most cases, the main goal of a marketer is to make sure that potential customers can define a personal use or need for the items under consideration. While some products may be easier to define than others, the success of online promotion and marketing hinges on finding popular product niches. Interestingly enough, when you are trying to identify the best niches, you will also need to take into consideration the mood and view of society. For example, not so long ago people were very interested in technology and new electronic gadgets. As the economy continues its rampant decline, it will become much harder to convince people that they need these devices. Typically, once people learn how to live without these things, they will never go back to spending on them again. Therefore, if you want to succeed in online promotion and marketing, you will need to focus on things that will have long term value. If you are determined to work with electronic gadgets, you might want to think about trying to sell solar and wind power generators. This includes power packs to run laptops, as well as other forms of portable solar power. Without a doubt, as people begin to see planetary conservation as a moral choice, many will want to get away from nuclear and fossil fuels. When you work with online promotion and marketing, it does not always matter what your personal opinion is. For example, if you think nuclear waste in the oceans is a good thing, you may not see the potential for selling solar power kits. That said, there are millions of consumers that disagree with you. Regardless of what you think, they will still buy solar power generators if you offer them at a reasonable price. In some cases you may find it difficult to separate your own personal interests and beliefs from ones held by people that are willing to spend money in any given product niche. Nevertheless, once you identify a promising niche, you should do what you can to develop an interest in each product. As may be expected, if you can find a way to believe in the usefulness of each product, you will also have a much better chance to convince others to buy it.