Sapna Gupta, Founder & Proprietor of Sapna Jewels has innovated a enterprise mannequin that merges previous world craftsmanship with leading edge networking.
‘Sapna Jewels’ is a Mumbai, India based mostly agency that makes a speciality of “made to order” designer diamond jewelry at reasonably priced costs. When Sapna was seeking to broaden her enterprise she initially considered utilizing all the normal strategies of promoting corresponding to sending out mailers, participating in jewelry exhibitions and hoping for constructive phrase of mouth references.
Being laptop savvy and part of the social networking phenomenon sweeping the world, Fb, this 29 12 months previous entrepreneur determined to leverage this platform to her benefit. She arrange a Fb ‘group’ for her firm after which utilizing Fb’s in-built promoting mechanism, launched a collection of adverts aimed toward ladies in her key markets of India, Pakistan and the Center East.
The adverts have been an instantaneous hit and within the first 2 months the membership on her group had swollen to just about 800 ladies. Working ladies, bollywood starlets, company excessive fliers, and social butterflies have been all signing up. From the primary month itself she had orders coming in from throughout the subcontinent, neighbouring Pakistan and the Center East.
After all her fabulous jewelry helped. However this younger woman had left nothing to probability. She had already arrange a crisp web site alongside, offering details about her providers and had all her catalogues on-line, able to be downloaded.
Says Gupta, “The ladies who’re becoming a member of my group love the truth that they will entry my catalogues proper from the consolation of their PC. They’ll then talk about design adjustments by way of e mail or cellphone calls and make funds by way of bank cards and on-line financial institution transfers”.
Certainly, her savvy advertising and marketing is slowly however certainly serving to change the best way ladies throughout Asia are selecting to pick and purchase their diamond jewelry. Earlier, they must put aside time to flick through native retailers and jewellers in crowded by lanes, haggle over pricing and but not stroll away assured of getting bagged an excellent deal.
“When potential purchasers view our on-line catalogues, all they must do is ship within the product codes of the designs of their selection and inside 1 enterprise day they obtain an in depth breakup clearly indicating the making prices, gold prices, diamond & different assorted prices.”, says Gupta.
Sapna Gupta realized that the ladies of immediately need higher service, extra selection, comfort to buy on their very own time and above all honesty. Sapna Jewels with its revolutionary and clear course of is making an attempt to offer a extra pleasurable, and trustworthy shopping for expertise to its purchasers.