Marketing campaigns cannot stand the test of time if they are boring. More than three thousand marketing messages are sent out to customers on daily basis. So it is really a fierce competition out there especially if you are trying to stand out from the crowd.
I want to share with you powerful tips that can be applied in the creation of a marketing campaign for your business or product. When designing a marketing campaign, your message should talk directly to the customer and influence his mind. Strong, affordable, charming, fantastic, delicious, outstanding and exciting are the keywords that are known to influence customers’ action, so your marketing message should carry them. The customer should feel empowered and important simply by reading your marketing message and should think of taking some action right away.
For instance, just check out Nike’s tag line “Just do it.” It is a simple marketing message with a great impact on the minds of people. Nike’s marketing campaign was so successful that customers use the word “Just do it” in almost everything they do. Customers also use the word to motivate themselves to action. Learning from the Nike example, it is obvious that by adding certain sleek features to your marketing campaign, the attractiveness and effectiveness can be multiplied.
Marketing professionals attest to the fact that using visuals can make a person learn something faster than any other means. Just as a famous saying goes “a picture speaks a thousand words”. So when creating a marketing campaign, your best bet is to add visuals to the marketing message. Visuals can range from pictures and animations to graphics. Inserting visuals into marketing messages not only brings the customers close but also strengthens the bond.
In the process of creating a marketing campaign, always remember that different colors depict different types of emotions. Red and blue are colors liked by aggressive shoppers while yellow color can catch the attention of on lookers. Green denotes health, money and nourishment, so it is mainly used in food product advertisement. Black stands for strength and power, that is why it is used by Jaguar, on their website background and advertisement. Purple denotes wealth and royalty. Colors applied on business cards can also be used to attract the customers. But the colors should be used carefully, too much of it can ruin the campaign. You can seek professional help when selecting colors for business cards, website font, background and logo.
When planning a marketing campaign, the application of technology can be an added advantage. The good news is that most of the technological options are cheap and easy to use. Examples are audios and videos which are now included in websites to gain extra attention. Just pay a visit to the Pepsi homepage, you will be greeted with energetic music, the type that attracts teenagers instantly. To make your message more effective, welcome messages, introduction videos, interviews can be added your website. Hearing a voice can be very touching and a feeling of attraction can immediately develop within your visitor. An example of this is Adidas’ website, which opens with a video that fits their tag line, “Impossible is nothing.”
Your business card should be creative and outstanding. It should contain information about your company, product or services and your contact information.
Naturally, customers always want more. They want their needs to be met fast. For example, when sending out a marketing message about exercise equipments, don’t just say that the machine has display, automatic incline, internal cooling device, CD player, programs. Instead, say the machine has a program with audio instructions which encourages the customer to exercise and a CD player to make the exercise entertaining. This approach will attract people who need real motivation to get out of their bed and start sweating out. What i am saying in essence is that, when you are developing your marketing campaign, don’t sell features, sell benefits. Tell the customer why they should use the product and be precise.
Uniqueness is going to be your key weapon in your campaign. Not only should your products and services be unique, your marketing campaign should also be unique too. Not only will the effect be felt but also the impression will be lasting. Once the loyalty of customers is gained, they will be a free walking advertisement and will spread the word to their friends and acquaintances. At this juncture, i draw the curtain. I am wishing you the best in your business. Good luck.