How to Give Your Email Marketing Performance a Boost

By | March 21, 2017
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Email marketing continues to be a lucrative way for businesses of all types to market to their customers. Aside from social media, email marketing is the only time customers give brands the permission to communicate with and even promote to them. If your company isn’t making use of this effective method, then it’s time to work with an SEO agency that can put together a plan for you.

The time invested in building email lists is well worth it. This gives you the power to reach out to your audience 24/7, especially since they are likely using mobile devices. You can also use your email campaigns to track data. This will give you better insight into what you should and shouldn’t be doing, so you can continue improving your results.

It’s a good idea to work with an SEO agency in Los Angeles that can analyze data and put it to good use. There are various ways this can be done, such as by doing the following.

Going through Your Lists and Verifying Emails

It’s a good idea to go through your email lists to ensure their accuracy. Accounts that are no longer in use and emails that have been entered incorrectly can all affect your campaign performance. For one, they won’t be delivered to the recipient. Plus, your emails could end up bouncing into spam folders, labeling you as a spammer.

There are scrubbing and verification services you can use to identify the invalid email addresses, so you can make your list cleaner.

Personalize Your Emails

There are different ways you can personalize the emails you send out to your recipients. Doing so will help engage them, so that they’re more likely to read the entire email. This doesn’t mean you have to sit down and write a personal email to each person on your list. There are savvier ways to make emails feel more personal. For instance, you can create segments for each of your customer types, and then create separate emails for each one. Also, make sure to include their name in the salutation.

Include Emojis in the Subject

Emojis are fun ways to communicate to one another. It’s why so many people use them in social media and emails. Since most consumers are bombarded with promotional emails each day, it’s good to find ways to make your email stand out. Aside from choosing engaging subjects, you can also include emojis. Numbers show people open up emails containing emojis in the subject line (results from a split-test containing the same subjects with and without the emojis.

Find the Best Time of Day to Send Emails

One way to do this is to send out emails at different times of the day and week to see which of them get the best results. Your analytics will show the open rates, so use this to determine the most active times. Send out the first batch in the morning to one segment, then to another segment later in the evening. You should also test different times in the afternoon. SEO agencies in Los Angeles have tools and experts that can help you in this area.

Use a Double Opt-In Feature

A lot of brands don’t like using double opt-ins because it requires an extra step that most people won’t want to take. In turn, this creates a shorter email list. However, doing this helps to weed out the unresponsive subscribers. Those who are willing to do the double opt-in are more likely to engage with your emails. These are folks who really want your content and products. It’s much better to have a shorter list of responsive people than a long list of non-engaging users.

Create an Email Template that is Responsive

Some of your subscribers may use desktops to open your emails, while others may use tablets and smartphones. A template that is responsive will ensure both sets of users will be able to open your emails with no problem. Certain services like MailChimp have responsive templates, but if you’re going to customize it, then make sure it’s done responsively. An SEO agency has designers who can do this for you as well.

Your email campaigns should yield great results. Use the above tips to help make your email marketing perform better. 

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