In the past, websites were fairly static unless your business was big enough to have web designers or a web developer working full time. It was standard for a business to pay to have a website designed for them and once it was finished, the website was done. I’m sure you have gathered that this is no longer the way things are ran. Large companies have always had new content but it is now the status quo for all businesses, small and large to have fresh content, blogs, and news. Did everyone learn web design or are all these companies finding their web presence to be more important than before? The answer may be yes to either of those some of the time but the most likely solution for companies is CMS.
CMS or content management systems are beautiful little tools to make your life easier when it comes to updating your site. A content management system can be designed to allow you to update a multitude of things such as links, blogs, text, forums, calendars, and articles. This is a breath of fresh air for the non-web savvy business owner. This allows every John Smith with a tractor company in Charlotte, North Carolina to change their prices, post a few educational articles, and update news about their company.
Updating your site with a CMS is integral for SEO. If you know the first thing about SEO or search engine optimization, you know that you need to have keywords pertinent to your business strategically placed on your website. Also, the more keywords there are, the merrier! Having a good content management system allows you to post new information all the time without the hassle of hiring a web designer or learning everything yourself. Start a blog, write some news about your business, edit employee profiles, or edit a forum.
If you feel like you need to update your website and add new content, you are probably right! Without a content management system, you are going to have to dive in yourself or hire a web designer. With a content management system, you can do it all yourself! And it is as simple as filling out a form and saving the edited portions of your website. CODANK will work with you to create a custom solution for your editing needs.