The style business has lengthy embraced the advantages of social media to extend model consciousness and attain out to shoppers. Key methods comprise posting photographs of forthcoming collections and inspiring platform customers to be inventive, by offering manufacturers with person generated content material.
Trend has all the time been synonymous with visuals and imagery. It’s inherently intertwined with the photographs individuals take of themselves and so is a pure match for social media. Levis was one of many first main style firms to completely embrace the visible nature of social networking web site instagram. The model shared photographs of its forthcoming assortment on the photograph app to advertise its merchandise and join with its viewers on a brand new digital stage.
Nonetheless, it isn’t solely imagery model should pay attention to when reaching out to shoppers. The extra distinctive a model’s total content material is, the extra possible it’s to attain elevated quantities of re shares and likes throughout social media platforms. For instance, profitable on-line social style pioneer ASOS not solely contains promotional content material on its Twitter web site but in addition has an simply accessible customer support web page to assist preserve continued loyalty from shoppers. The web page is entitled ‘Right here to Assist’ on which ASOS is in keeping with answering buyer queries. This helps the model to keep up a optimistic picture, subsequently making certain it stays in style and retains a big social following.
Moreover, style firms additionally use social media to encourage collaboration and creativity from shoppers. Excessive road model Topshop makes use of its Tumblr account to ask followers to showcase their unique fashion concepts and evaluate them with others. Followers submit photographs of themselves sporting Topshop merchandise that are then uploaded, by Topshop, onto the model’s Fb web page. Using each Tumblr and Fb on this case is an illustration of how totally different networks could be built-in right into a single marketing campaign to attain intensive engagement.
As style manufacturers take the time to utilise totally different social media platforms, they’re turning into more and more savvier with bespoke messaging and property. For instance, by posting participating imagery on websites corresponding to instagram, manufacturers are in a position to showcase their merchandise creatively as a result of the main target is on the aesthetics of their collections. Manufacturers additionally use their social media accounts intelligently by offering separate pages for buyer queries. This ensures a model’s promotional materials will not be clouded by detrimental feedback and likewise helps to construct a way of loyalty for each client and model. Lastly the strategic notion of encouraging buyer creativity, permits manufacturers to achieve out to shoppers by means of the usage of person generated content material. Arguably efficient use of social media is invaluable to manufacturers as it will probably assist improve gross sales and enhance the general efficiency of a style firm.