The style business has lengthy embraced the advantages of social media to extend model consciousness and attain out to shoppers. Key methods comprise posting pictures of forthcoming collections and inspiring platform customers to be inventive, by offering manufacturers with consumer generated content material.
Style has all the time been synonymous with visuals and imagery. It’s inherently intertwined with the pictures folks take of themselves and so is a pure match for social media. Levis was one of many first main style corporations to totally embrace the visible nature of social networking web site instagram. The model shared pictures of its forthcoming assortment on the picture app to advertise its merchandise and join with its viewers on a brand new digital stage.
Nonetheless, it isn’t solely imagery model should pay attention to when reaching out to shoppers. The extra distinctive a model’s total content material is, the extra seemingly it’s to realize elevated quantities of re shares and likes throughout social media platforms. For instance, profitable on-line social style pioneer ASOS not solely contains promotional content material on its Twitter web site but in addition has an simply accessible customer support web page to assist preserve continued loyalty from shoppers. The web page is entitled ‘Right here to Assist’ on which ASOS is in line with answering buyer queries. This helps the model to keep up a optimistic picture, subsequently guaranteeing it stays in style and retains a big social following.
Moreover, style corporations additionally use social media to encourage collaboration and creativity from shoppers. Excessive road model Topshop makes use of its Tumblr account to ask followers to showcase their authentic type concepts and examine them with others. Followers submit pictures of themselves carrying Topshop merchandise that are then uploaded, by Topshop, onto the model’s Fb web page. Using each Tumblr and Fb on this case is an illustration of how completely different networks might be built-in right into a single marketing campaign to realize in depth engagement.
As style manufacturers take the time to utilise completely different social media platforms, they’re changing into more and more savvier with bespoke messaging and belongings. For instance, by posting partaking imagery on websites akin to instagram, manufacturers are in a position to showcase their merchandise creatively as a result of the main focus is on the aesthetics of their collections. Manufacturers additionally use their social media accounts intelligently by offering separate pages for buyer queries. This ensures a model’s promotional materials just isn’t clouded by destructive feedback and in addition helps to construct a way of loyalty for each shopper and model. Lastly the strategic notion of encouraging buyer creativity, permits manufacturers to achieve out to shoppers by using consumer generated content material. Arguably efficient use of social media is invaluable to manufacturers as it may possibly assist improve gross sales and enhance the general efficiency of a style firm.