You have two main tasks to perform to be able to use internet advertising effectively, which are are ad creation and ad dissemination. You have to plan how to achieve dissemination. Also, planning helps you determine which media to use–be it T.V. programs, newspapers, buletin board posters, ppc ads on the Web, or on Facebook. It also tells you when, where, and which media to use in order to reach your desired audience. Simply put, planning refers to the process of selecting time and space to disseminate ad messages in order to accomplish marketing objectives. When advertisers run commercials during the Super Bowl game at more than $2.5 million per thirty-second spot, for example, planing is involved in the negotiation and placement.
How is a plan developed? The planning process takes a four-steps which consists of 1) setting your objectives using your marketing and advertising strategy, 2) developing a strategy for implementing a specific media, 3) designing tactics for realizing that strategy, and 4) proposing procedures for finding out how successful is the plan.
The Number one purpose of a plan is to select the audience you want to reach. It is essential to understand how the target audience is defined in the Internet marketing objectives.A common marketing objective is to increase sales by a specific amount. But this does not tell you who is your target audience, which is why you need to determine who or what your target audience is.
The target audience is often defined in terms of demographics, but, Some advertisers believe that demographic definitions of an audience are too ambiguous, because individuals that fit such definitions are usually very different in terms of their desired brands and purchase behavior.
Target audiences can more than likely be more precisely defined by the ways they consume the products. Product usage includes both brand and category usage.You could also say the size of a target audience is very important, how many people or households fit the definition of your audience. Knowing the actual size helps advertisers to estimate the potential buying power of the target audience.
Now, you must make three crucial decisions. Where, When, and what media to use. Also, you have to make these decisions in the face of budget constraints. In other words, how do you get the best return on your investment?
The answer is obviously cell phone marketing, because cell Phones are hip, hot and everywhere on the planet. Just imagine, four Billion people who use their cell phones countless times per day. And all this is happening world wide, not just locally. This makes your customer base so huge it is unable to be counted,and the growth is not going to stop any time soon. The market just keeps getting more enormous as time marches on. The best way to reach the most people possible in the shortest period of time, is via their cell phone. This is easier than using any other media on the planet.
There are more people with a cell phone than a television, computer, Internet or any other media you can think of! Now, what if there was a way to make money within this huge pool of potential customers? Well, how about this? Use the cell phone network the same way as you would the Internet.
The difference with this method, is that you are putting your ads in front of people and they do not even have to search for them. And they only see the ads if they are already searching for the item that you are selling, imagine that!
There are several services that allow you to send messages to people through their cell phones, and These services have never been advertised by any of the top “Gurus” or Internet coaches.They are also 100% legit. The last thing you want to do is to use a service that is involved in illegal practices.
The best thing about cell phone marketing is that the cell phone market is virtually un-tapped. Having this method is like being the first person to start using ppc ads way back when. Just think, how much money would that person have made?
This is the same situation, it’s a brand new market for advertisers, and with 4.3 Billion people using cell phones and tens of thousands more joining every day there is not, nor will there ever be any danger of over-saturation.
From USA Today, “Important for global marketers, mobile handsets are the dominant way people access the Web in many emerging markets, as it is far cheaper”, says John Gauntt, senior analyst at digital ad tracker eMarketer. “With a computer, The cost of entry to get Internet access is about $1,200 for the PC and broadband; a mobile is less than half the cost.”
Also in USA Today, “The pace for mobile won’t be set in the U.S.,” says Michael Baker, vice president and head of Nokia Interactive Advertising. “It’s a global medium that’s different from all other channels. It’s cost effective and usually the centerpiece of a strategy. (That’s) very different from what’s going on in the U.S., which is mini-banner ads.”