Not Marketing Using Emotions? People buy on emotion and justify using logic. No matter the product or group you’re selling to this is true.
Even if you’re marketing to businesses you need to use emotion to sell. If, for example, you were selling to the accounting portion of fortune 500 companies, you should focus on what goes through the buyer’s mind.
Most of those buyers have bosses they must go through before the sale is made. He’d likely need to be reassured that this decision would be a good one for his career in order to buy.
You’re going to need to talk with potential buyers in order to find out what sort of emotions they go through when making a purchase. Most of the time they won’t give you an answer straight-away, so you’ll have to infer from his statements just what’s going on in his mind.
Once you get this right though, you may never have to write another ad again…
Using emotional selling is by-far the most important thing you can do for your advertising. This goes for both online and offline sales.
Emotional marketing has been used over the centuries,mainly direct response marketers, to market anything ranging from children toys to hair wigs to kitchen appliances. It is about crafting your message so that it does not show up as ‘sales hype’ to your target prospect but instead grabs his attention because it addresses the prospects pain/frustration or some benefit they desperately seek. So its ideal for direct marketers.
Thus emotional marketing is even more important if you want to Make Money Online form your business because online you really have to use your persuasion skills to convert the prospects.