The Proven Secrets of Mobile Marketing Strategies

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In the fast changing world, preferences of people change as well. This is the very reason why business people turn into more productive marketing strategy that can make them more profits. As you can see now, marketing methods increase due to the fact that our technology gets higher as time goes by.

Since more and more people acquire mobile phones to use for personal or for business, mobile marketing is introduced to business people who are looking for more lucrative way of marketing their products or services.

In this regard, a market or a business owner should always consider the right mobile marketing strategies so as not to be wasting your time marketing your product.

To give you a brief details on how to effectively market your product or service via mobile, here are the proven secrets;

  • Promotional call method – This is more on direct calling by marketers to prospective clients and the existing clients. This method is applied by calling the prospective clients and discusses the product or service being offered. A good seller always use the effective and good sales pitch.
  • MSM messages – This is one of the mobile marketing strategies that are used as an alternative mobile marketing wherein marketers send message to a group number of prospective clients. Those who need the companies’ products or service might then get in touch with the sender of the message. There’s also a disadvantage on this method. It’s annoying on the side of the recipient if the marketer sends in messages more often that may lead to undesirable situations. The recipient or your prospective client might block numbers and only allow those that are on his lists.

If one doesn’t want to be disturbed at all, notify the company by letting them knows. The company must consider the one that they should get in touch with and those that aren’t so as not to end up suing them.

Mobile marketing is highly recommended to entrepreneurs from small to big businesses worldwide, since this is one of the most effective ways to market your offers.

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Mobile Marketing Is Gaining Popularity with Increasing Use of Mobile Phones

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Mobile marketing is a way to promote the products and services of a company by means of the mobile phone. This way of marketing has become the new trend. Business owners can deliver their promotional content to cell phones, smart phones and handheld devices by making use of this marketing technique.

The concept of mobile marketing is considered as the best multi-channel campaign modes. Whatever it is—service or product—it is only by means of mobile phones that sellers can directly interact with the buyers. For promoting services or goods of a company it is essential to plan the marketing strategies.

There used to be a time when the advertisers used to prefer their services or products being marketed by means of traditional medium. But with advancement of technology and passage of time, it is the electronic medium that has emerged as an important medium for advertising. Among all electronic devices, it is the mobile phones that have emerged as an important medium of advertisement. Mobile marketing is thus gaining immense importance with increasing use of the mobiles all over the world.

Mobile marketing’s concept is quite new in the marketing field. It is the increased success rate of this medium that is making it widely acceptable throughout the world. Marketing is no more confined to television and newspapers. Marketing gurus are in fact introducing new marketing methods every day for satisfying their clients.

Mobile marketing is a technique that needs investment. It is just equal to any kind of advertising mode. The best part about this type of marketing is that the returns simply turn to double. But one need to keep in mind that this form of marketing can in fact is successful if you reach out target audience. If you are promoting a product meant for women, your target audience then needs to be women and so you should have the mobile numbers of women whom you want to market the product to.

Mobile marketing doesn’t refer to sending the ad content to just all the mobile consumers. You need to keep in mind that the product will be marketed the best if you know who the target audience is. By this way you can fetch great returns. If the business owner keeps on sending promotional content that do not have much value to the mobile consumers, the users become irritated and ignorant about such contents. But if the advertisers know the target audience, it is obvious that the users will vale their content.

Now the question that you may ask is how the advertiser will benefit from the technique of mobile marketing. This actually depends on the brand manager for it is upon them how they’ll be able to convince customers about this form of advertising method and its benefits.

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Mobile Marketing through SMS

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The concept of mobile marketing is new in the world of advertisement. Mobile has turned out to be a useful medium of advertisement with wise of Short Message Service (SMS). Although advertisers still prefer the traditional means of advertising their products and services but the method of mobile marketing is becoming more popular nowadays and is also generating more revenues.

Mobile marketing has become really very popular with rise of SMS since early 2000. It has mostly become popular in Asia and Europe. Different businesses collect the mobile phone numbers to send off the wanted or the unwanted content to the mobile consumers. It has been noticed that the businesses have reached the zenith within few hours after advertising their products or services via SMS.

SMS has really become a genuine advertising channel in many parts of the world. The reason behind this is that unlike email over Internet, carriers who simply police out their networks set the best practices and guidelines to mobile communication industry. Mobile Marketing Association and Interactive Advertising Bureau (IAB) have laid down guidelines and evangelize the use of mobile channel for the marketers.

Mobile marketing has become fruitful in the developing countries like Western Europe and North America. SPAM messages have always remained an issue in different parts of world because of carriers marketing their member databases to the third parties.

SMS initially experienced down beating media coverage in different European countries for being the new kind of Spam for some of the advertisers bought lists and have sent unsolicited content to the phones of the consumer. With guidelines being put by mobile operators, Short Message Service has simply become a popular branch of mobile marketing industry with about hundred advertising SMS sent all month in European country alone.

Over the few years, SMS short codes have become popular as new channel for communicating with mobile consumers. Different brands have started treating mobile short code as domain name of mobile allowing consumer to SMS the brand at the event.

Text messaging services usually run off short code. Sending SMS to any email address is also another way. Short codes generally are of five to six digit numbers, which have been allotted by all mobile operators in given country for brand campaign usage and other customer services. Mobile operators work out every claim before provisioning and check services to ensure that it doesn’t diverge from the original service description.

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How to Get Your Mobile Marketing Campaign in Order

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When was the last time you used only your desktop computer to shop for products and services online?  If you’re like most people, it was before the emergence of mobile devices like smartphones and tablets. Even grandparents have grown accustomed to using their smartphones for calls, texting, shopping and interacting with family and friends on social media. If they’re doing it, you can count on just about everyone else in the world is doing it as well. If you’re serious about reaching your target audience, then mobile marketing is an absolute must. One way of doing this is using local SEO methods to help consumers find your company.

There are a ton of ways you can cater your marketing campaigns to mobile users. A great place to start is with your website.

Mobile-Friendly Design

Hopefully, you’ve already updated your site with a mobile-friendly design, which means that it’s responsive and has dynamic-serving to ensure site speed. A responsive web design is the most effective way to cater to internet users, no matter what device they’re using. It will also help boost your site rankings in search engines, which place heavy emphasis on mobile-friendliness. You can learn more about this from some of the best local SEO companies in the area.

Page Speed is Everything

Besides appeasing the Google gods, having a fast website will also keep your visitors happy. This means a lower bounce rate. Numbers show that 40 percent of internet surfers bounce from a site when it takes longer than three seconds to load.

You can find out how your pages are doing by using tools like PageSpeed Insights. It will check for mobile and desktop load times, and it will outline which features and elements are an issue. Another tool to consider is called GTmetrix. 

To learn more about any speed concerns you come across, you should check out your AMP (Accelerated Mobile Pages) data. You can have AMPs used in your web design to help boost up the speed of your pages for mobile devices. This is nothing more than a stripped down version of HTML, allowing the pages to run more quickly and smoothly. Stats show AMPs tend to load 15 to 85 percent faster.

Claim Your Business…Everywhere

There are business listings just about everywhere on the web, including Yelp, Yellow Pages, Bing Places, Foursquare and CityGrid. If your business is listed in these local directories, then claim them as your own and fill in all the current, up-to-date information. Why is this important? Because people really do use these sites to find products and services locally (using mobile devices). And don’t forget about Apple Maps, which is used by iPhone users.

Keep Watch of Google Analytics

Here, you can find out information about your mobile stats, which you can review by time, day and device. See how people are accessing your site and how long they’re spending on it. Which pages are performing better than others? If you have a blog, this can help you determine which type of content you should continue pushing out to attract more mobile users.

Publish Content that’s Mobile-Friendly

Speaking of content, you need to make sure to create it so that it’s mobile-friendly. This means making it scannable using bullet points, short and concise paragraphs and implementing links and share buttons. Your meta data should also be short and to the point. Keep in mind the schedules of users when you publish – for instance, publish shorter content during the morning and afternoon, when they are most likely commuting to school or work, and the longer pieces in the evening and on weekends.

Consider Using Google My Business

Being found in the search engines is the key to obtaining long-term incoming traffic. If people can’t search for your business and actually find it, then there’s a lot of work that needs to be done. Local Search Engine Optimization is key for helping users find companies like yours. This can be done using Google My Business, which allows you to fill in all of your business details, such as contact info, address and hours of operation. This is then displayed on Google Maps and Search. You can edit your information from one platform, as well as add photos and reply to comments and reviews. This is something that can help you with the management of your online reputation.

Appealing to the mobile market is key for boosting your site traffic and ranking. Use the above tips to enhance your mobile marketing campaign today!

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Strategies for Digital Marketers

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Digital Marketing has many components, and that includes Search Engine Optimization, Email marketing, Social Media Marketing, Pay-Per Click, Mobile Marketing and so forth. A well planned Digital Marketing Strategy is important as that gives a clear direction, otherwise without doing that, your journey is similar to a vehicle without any GPS or clear direction to reach a destination.Whether it is a Digital Marketing company in Delhi or in any other part of the world, the concepts behind its working remain the same.

Content Marketing

Quality and relevant content needs to be published on the website. It should be fresh and updated regularly. The content should also be interesting and able to engage the viewers and the online audience for encouraging conversions. The right content makes a huge difference in the success or failure of a blog and generating traffic on any website through social media. This creates a solid foundation for marketing efficiency and growth of the company.

Search Engine Marketing

This is critical for any small business. It gives an opportunity for a company to compete with others in the same niche by being visible as well as searchable on Google and other major search engines. Since online audience searches for products and services over the search engine, it is important that your organization places high on search engines for all the terms and phrases related to your business.

On the other hand, if not visible in the top search results, your online audience will not be able to find you. For this, a technique called search engine optimization is used which is offered as a service by Digital Marketing companies. Search Engine Marketing is a continuous process and takes time to give out results. Start from On-Page SEO and continue working on Off-Page SEO as a part of the entire process.

Running Paid Campaigns

Keeping a marketing budget for your company is also beneficial as running a PPC campaign and promoting your FB campaigns could also be essential at times for reaching out to your targeted audience.

Social Media Marketing

Integrating social media with your business should remain as one of the top most priorities of any company. For some companies which have frequent and major events, it becomes imperative for them to use social media for promoting those events and even publicize them to their customers or prospective clients.

Keeping in touch with customers, providing information to website visitors and giving out breaking news becomes possible by using proper social media marketing techniques as well as tools which can prove to be a crucial element of success. Strengthening one’s customer base in order to achieve repeated sales by using popular social media platforms is an integral part of a company’s Digital Marketing strategy.

Email Marketing

This type of marketing is crucial for any small business. It is still considered one of the most significant mediums to reach out an online audience. In fact, as the facts suggest, emails are an easy way to reach the consumers without investing much and email campaigns are an effective way to keep customers informed about the company.

It consists essentially of building a list of customers and prospects. The more this list grows, the more it is beneficial for your business in the long run. Sometimes a token of appreciation in the form of an e-book or some kind of a download in return of a subscriber’s email address is a common practice.

Introducing new products, updates and coupons as well as any new range of products or events in the company can be conveyed to your target company through sending of emails. In the long run, it is considered to be one of the most important marketing strategies for any business.

Measuring Your Results

Apart from running your social media and SEO campaigns, it is highly significant that you should be able to measure all your efforts so that you can track its progress. Whenever you run any campaign, you will be able to see the response rate, the number of people who visited your website, how many views did it garner, page likes, Reach, engagement rate and so forth. Without proper tracking or monitoring, any Digital Marketing campaign is of no value and is without any use.

To conclude, for any business applying the required Digital Marketing strategy by using different tools is essential for becoming successful in

the long run. Online marketing efforts and strategies are important as unless you dedicate time to implement all these strategies, it is difficult to stand out and move ahead of your online competitors. You can consult experts in every domain or even do a lot of it yourself after understanding the basics about Digital Marketing.

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Brand Promotion Via Mobile Marketing

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The concept of marketing has evolved with the passage of time. Evolution of technology gifted us with a wide variety of marketing tools. Brand marketing is no more a hassle for the business organizations. Mobiles have become an important medium of advertising. This is because mobiles are perhaps the only means of advertisement where the seller can approach the buyer directly. The facility of one to one interaction with the potential and existing customers is available only via mobile marketing.

Mobile marketing can be primarily done in two ways. SMS marketing and text messaging are the two most popular ways of marketing via mobile phone. The procedure of marketing through SMS and text messaging are very simple. The seller gives the detail of his product or service and sends it to the customer. Scope is provided so that the customer can get back to the seller within the shortest span of time. Whenever a message reaches an individual he or he is bound to check it.

The moment when the message is displayed on the mobile it has a quick effect on the reader and if the product or brand seems interesting to him then he or she is bound to revert back to the seller either virtually or physically. Critics may argue that repetitive messages might also irritate a mobile user as result of which they may delete the message even before opening it. This risk persists only if your target audience is a group of unknown people. The foundation of a successful SMS campaign is the correct identification of the customer base.

If you intend to sell an electronic gadget, men will be the best target group. Similarly when you try to promote a brand of beauty products, female customers are the right choice. So, the advertiser needs to understand the nature of the product or service before identifying the customer base. Once the identification stage is over, the seller can message the target audience about the product. Every mobile marketing message has the contact details of the seller at the end of the message so that the customers can get back to the seller at the earliest.

Mobile marketing has an edge over the other marketing tools only because it is the fastest and perhaps one of the most fruitful techniques. Revenues have simply doubled after a good mobile marketing strategy. Surveys and research have proven the fact that marketing through mobiles are now accepted as the best way of brand promotion. The biggest brand managers of the world have started taking up this form of marketing for promoting their products. Mobiles are not only an important communication tool; they have actually become an equally important mode of advertising.

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Mobile Marketing Via Text Messaging

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According to Mobile Marketing Association, the popular most form of mobile marketing is text messaging. This form is slowly gaining popularity. It is sure to acquire an important place in years to come.

Text messaging marketing is quite similar to email marketing. But however, there are some differences. In email marketing you need to collect the email addresses but for mobile marketing via text message you just have to collect the mobile numbers of the consumers. For email marketing, a website campaigning is essential for sending to customers. The use of graphics can make the message more attractive.

In mobile marketing technique, it is just 160 characters of text message that has the capacity of doing all the wonders. This form is universal in its approach. You may not be quite a tech savvy individual. In that case too you can make use of mobile marketing strategies in your business to increase your profits.

However, it’s true that people get annoyed nowadays while seeing the text messages in their mobiles that promote products and services. But it is also true that businesses are benefiting a lot by promoting their products and services via SMS.

Mobile marketing via text messaging is becoming popular in recent times. This form of marketing works great among young generation. According to a recent study, about twenty-five percent of mobile consumers are taking part in this form of marketing program every month.

The year 2010 is sure to benefit the small businesses if they adopt the technique of mobile marketing for enhancing their business profits. Text messaging in fact has actually turned out to be a major form of communication with development of technology. Present day youths make use of text messaging the most and it is because of them that businesses are having great profits by sending text messages to the mobile consumers.

Text messaging is a great option for small businesses. It is an affordable service for businesses for promoting their products and services. Hence small businesses always make use of this technique to enhance their profits. This is getting a much high response in comparison to response received by email marketing.

Mobile has become an indispensable tool for communication. It has in fact become a great medium of advertisement. So the advertising agencies and several small and large businesses are making use of this device to promote their products and services to their customers.

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Proven Tips For Successful Mobile Marketing

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Mobile marketing is one great way to target a whole new group of people to market your product. It is a fact that just roughly everybody owns some sort of mobile device today. As business owners, there is the need for you to diversify your target market. And that includes mobile users. Sure, though these users have wants and needs and would want an easy way to grab those in just one click.

However, before delving into mobile marketing efforts, you must know the basic tips to make it work for your business.  

  • You need to comprehend what your consumer wants in order to market them through mobile formats.
  • Mobile marketing is not the notion of “saying more with less” when it proceeds to your promotional content.You cannot have dull product and landing pages here that go on and on, since it’s not saying anything helpful. Mobile marketing progress can best be achieved when you provide your content clean and clear.
  • Wait for results for your first mobile marketing campaign before beginning a second one.
  • Try out as many mobile devices as possible and ask your customers for feedback about their usage experiences.
  • When you call or text someone, remember that they are “people” and deserve to be treated well.
  • If you aspire to be successful in your mobile marketing, you must adapt changes gradually. Always be up for even a little tweak in your programs but remember to study and know it well.
  • Though mobile marketing has been proven to be an effective way to connect with your customers, there is still a necessity for it to be capable of working on multiple platforms. Note that if your marketing efforts don’t work on all the popular devices, you could lose customers.
  • Before applying mobile marketing, techniques do some research if your target audience can appreciate it. Know what your target audience responds to before you spend lots of money on mobile marketing. Are they more likely to use a mobile phone than desktops? What is the main type of operating systems do their phones?
  • Make sure your content is timely and purposeful. The idea of adding mobile marketing to your marketing strategies might excite you, but you must create content that fills the need to. The information and products content that you put out needs to speak to your potential customers’ problems. If it is appropriate, they will contact you.
  • As more and more people own mobile devices, the demand for mobile marketing will increase. Pretty soon most people will have a mobile phone, making mobile marketing a highly profitable way to promote products and services. 

By using the these points, you will be ahead of your competition and will be in the right place to effectively improve your products through this new form of marketing. Just another reminder, your business shouldn’t be based solely on mobile marketing this is just one way to promote and gain more audience. But as proven right, mobile marketing is one best way to market in this current phase. Happy marketing!

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Mobile Marketing to the Hispanic Community

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This past March we posted an article titled ‘Marketing to Hispanics‘ where we briefly mentioned mobile marketing. This month we would like to expand on that topic as we take a look at mobile Web sites, text messaging and mobile applications to reach the Hispanic community.

According to comScore m:metrics, 71% of Hispanics consume content on cell phones compared to the market average of 48%. Nielsen’s recent ‘Mobile Advertising Report’ highlighted that Hispanic data users are more likely to recall seeing ads on mobile phones (41% compared with 30% of non-Hispanics) and more likely to have responded (22% vs. 13%). Therefore, mobile marketing to the Hispanic demographic is an opportunity to experience growth in this slowing economy.

Having mobile capabilities like text messaging is ideal for these consumers to find you. Especially since many Hispanics will first experience the Internet via their cell phones because of limitations of Internet on a home computer. In addition to having your Web site available on mobile devices is the need to offer a Spanish translated site. Many Hispanic consumers are bilingual, but there is a sizeable market that still communicates primarily in Spanish. To effectively target these consumers, mobile initiatives should include Spanish language media as a key component of the mobile marketing mix.

According to Jose Villa, author of MediaPost’s blog, ‘10 Things You Should Know About U.S. Hispanics‘, “Hispanics are still a part of the honeymoon phase.” Meaning, they are not burned out and therefore, are more likely to respond to advertisements from companies on their mobile devices. In addition to mobile Web sites, text messaging and mobile applications are essential.

For Rent Media Solutions’ text messaging product allows the Hispanic apartment seeker to send a text message with the property’s unique keyword to the short code 47368 (4RENT). The property keywords can be seen on leasing banners, yard signs at the property, and in Apartamentos Para Rentar® magazines. By texting the keyword apartment seekers will receive a response text message with information about the specific property. Property managers also use the service to send customized messages promoting specials to potential renters, as well as important messages and alerts to their current residents.

“Hispanics are connecting twice as fast as the general market (14% growth versus 7%) adding over a Mobile Marketing to Hispanicsmillion users per year. In 2008, 23 million Hispanics are online, about 52% of the Hispanic population.”1 Therefore, adding more technology to your business, i.e., mobile marketing, to attract the Hispanic community is very important to the survival of companies in this economy.

Mobile Marketing to Hispanics

This Hispanic market is the ideal renter because they are very brand loyal and they tend to stick with what with what is familiar to them. Just like any other consumer, they are looking for an experience. Provide that for them and have a loyal, growing force supporting your brand. What more could you want? 1 MediaPosts Engage:Hispanics ‘10 Things You Should Know About U.S. Hispanics’ by Alvaro Cabrera. Thursday, June 25, 2009

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Your Business Needs A Mobile Marketing Strategy

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The facts are clear that mobile smartphones have changed the way people go about their lives. Everyday there are huge advancements in social networking and in wireless mobile marketing that can be leveraged for your business quickly, easily, and very affordably. It is vital to the success of your business to integrate a mobile marketing strategy into your advertising and promotional efforts right away.   Here is a list of the top 10 things you can do immediately to get your business activated on the mobile web so that consumers can find your product, service, or location faster.

1.  To develop a mobile strategy for your business first understand that mobile marketing is a very important part of how your business can market immediately and in the future.  As more people start to use their mobile phones to its fullest potential, mobile marketing growth rates will increase dramatically.

2.  Understand that nearly half of all searches are now taking place on a mobile device. This means that people are actively using their mobile phones to seek out information and offers that fit their lifestyle. Most smartphone users have their device with them 18 hours a day, and that most of them don’t perceive mobile ads as “advertising” or as intrusive. Consumers actually like searching for specific offers and have demonstrated a high rate of acceptance and redemption of mobile offers (i.e. mobile coupons).

3.  MobileCoupons.com offers a FREE account to merchants to start creating coupons and offering them to consumers both on-line and on their mobile phones. The service is absolutely FREE to consumers so they can search, geo-locate, and navigate to your coupon deals. Consumers can use their computers to print those same mobile coupons, or they can be found, shared, and stored on a mobile phone to be presented for redemption at your business. MobileCoupons is created for merchants to be easy, immediate, affordable and trackable! Mobile Coupons redemption rates are 10x greater than print.

4.  If you have a website already, that is great! But it is time to upgrade and/or integrate a mobile friendly website that is easily found on the mobile web, viewed, and offers  full navigation screen on a mobile device. This does not have to be a huge or labor intensive task. A fully functional basic mobile site can be created for $500 to $2500 or more (depending on how in-depth and interactive you want it to be). Most mobile sites can be constructed in a few days, if all of the content and information is provided and in order.

5.  A solid mobile strategy will include several different ways of connecting with consumers through their mobile devices. SMS/MMS or Text messaging, Bluetooth or Proximity Marketing, and Mobile Coupons and Geo-Locating are each very different and offer strengths that if used properly will cover your basis in the mobile ecosystem.

6.  Set up Facebook and Twitter accounts for your business. Recently, Facebook took over Googles #1 spot and became the “most visited” website in the US. Facebook has 600 millions users and still growing rapidly. Twitter is on a course to have a billion users by the end of 2011.  These social media sites are free and relatively painless to set up, that will get your business alot of exposure. If you are not able to update your account on a regular basis, try to assign the task to someone else (as updating is a very important part of keeping your presence current). People are recommending local businesses and services to their friends and families at an increasing rate. Word of mouth… Internet style!

7.  Create a YouTube account for your business. Start uploading video content about you, your products, and your services. Even a handheld video of your location or a 15-20 second commercial can get you tons of impressions. People love watching video on their computers, tablets and on their mobile phones. It is a great way for people to preview your offerings and services.

8.   If you are doing any type of print advertising, billboards or event marketing make sure you included your mobile website address and place logos (i.e. Facebook, Twitter, or YouTube) for any of the social media(s) you have accounts with. Consumers like to know as much about you and your business as possible, so let them know how to find and hear more about you.

9.  Get “Geo-focused” and understand there is a mobile Ecosystem around your customers. Smartphones are smart because of how they interact with an environment and help people find goods, services, and specific locations. Each smartphone is a little GPS (Global Positioning System) and contains software that can gather information, process it, and deliver it to the user in a meaningful way. When planning your mobile marketing efforts, think about proximity and tie-in partnerships that can deliver the types of customers that you want.  Location Based, Geo-Navigating, Geo-Targeting, Proximity Marketing are the key terms you’ll need to be familiar with so you can integrate your mobile strategy and connect with customers. BrandsInMotion.com has video clips and information about the future of mobile commerce and mobile social media integration.

10.  Keep your finger on the pulse of mobile marketing. There are several websites and blogs that have really great and current information about every aspect of mobile marketing. MobileMarketingWatch is a great resource and Yinski.com has valuable information about marketing to Generation Y and todays Screen Culture.

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