Companies always try and find places to put their logo. They put it on their letterhead, they put it on banners, billboards and even their business cards. Everywhere you look within the company, you will find a logo. For the larger companies, their logos are one of the most recognizable parts of our world. Think about Nike, Apple, or Coca Cola. They have recognizable logos that we know of by heart. This is what many companies want to achieve because they want brand awareness. Brand awareness is the holy grail of marketing, because when a group of consumers buys by brand rather than by comparison, a company can make a lot of money.
For small businesses, one of the best ways that you can take advantage of brand awareness is through promotional gifts. When you give away promotional gifts, like logo martini glasses, you are giving away not just a gift, but your logo as well. Whenever the customer uses logo martini glasses, they are advertising your company to whoever they meet. They are showing people your logo and they may not even realize it. When they have a dinner party, people see your logo. The more they see your logo, the more they associate your company with happiness. This is all subconscious. It is a form of marketing that many companies have been using for decades quite effectively. If you buy because you recognize a brand, then you are buying because of brand awareness.
Logo martini glasses are cost-effective and unique enough that you save money and you entice your customers to keep doing business with you. If your customers think you are just giving them a gift that is of no use to them, they may resent it more than appreciate it. When a customer appreciates what a company does for them, they are going to be much more likely to purchase more items from that company. Logo martini glasses may seem simple, but they are much more than that and customers recognize that.
You could get a normal coffee mug and your customers will like it, but they may like it more if you get them a martini glass. A martini glass, with its recognizable long stem and cone shaped vessel, can be used whenever that customer has a dinner party and that creates more of a chance people will see your company’s logo on those martini glasses.
If you are going to give away promotional gifts to your customers, then why not make it logo martini glasses. By putting your logo on the martini glasses, you are advertising your company for years to come. Commercials last 30 seconds. Newspaper ads last one day or a week. Magazine ads and billboards last a month or more. However, promotional products with your logo last for ten or even 15 years. That is a lot of advertising for a very long time at a very low cost.