How Customer Communications Creates New Factors in a Marketing Communications Plan

In delivering a customer communications management system, there are extra considerations in respect of the development of a marketing communications plan. The marketing communications plan can provide a clear guideline as to how to execute, the expected costs and the expected return. Customer communications management will increase the ease with which a multi-channel marketing communications… Read More »

Restaurant Marketing – Are $5 Promotions Killing Your Casual Dining Restaurant’s Long-Term Profits?

We find ourselves in an economic environment where belts continue to tighten and consumer spending is still being reduced. Companies believe they have to take drastic measures to create cash flow and keep their customers walking through their doors and such campaigns can be a make or break for the company. The error they make… Read More »