As a result of rising competitors within the hospitality business, novotel is sure to establishing essentially the most environment friendly and efficient advertising and marketing methods. In trendy days, enterprise entities within the hospitality business are adopting trendy advertising and marketing methods; whereby the Novotel lodge shouldn’t be exempted. Following in depth analysis and market evaluation carried on the efficiency of the novotel it has been evident that novotel is going through stiff competitors from Hyatt Regency Birmingham, Metropolis Inn Birmingham, and Jurys Inn Birmingham. This stiff competitors has led to poor efficiency through the years. Sadly, it is evident that novotel adopts outdated administration and methods for advertising and marketing. This facet has led to its undesirable competitiveness available in the market. From these info, it is not solely helpful but additionally necessary for the Novotel to formulate and implement the perfect methods for future advertising and marketing. This paper will talk about the goals and targets of Novotel lodge future advertising and marketing path (Allen, 2009).
Regardless of the numerous strengths of novotel, an inside and exterior enterprise audit of the current market atmosphere has revealed important challenges which inhibit its success available in the market. It has been famous that the pricing technique of the corporate isn’t pleasing; whereby the costs are a bit bit excessive. On one other perspective, the advertising and marketing methods adopted by the corporate are outdated thus resulting in inefficiencies. Worse nonetheless, it has been evident that, novotel lacks variety in its advertising and marketing in addition to in availability of clear advertising and marketing place. Moreover, the novotel advertising and marketing group is extremely undercapitalized thus resulting in many shortcomings(Bowie, 2004).
A number of the key advertising and marketing methods which could be adopted by the novotel embody the Enterprise to shopper advertising and marketing and the enterprise to enterprise advertising and marketing. Within the case of enterprise to shopper advertising and marketing, the lodge will likely be centered in constructing higher relationship with its customers in addition to boosting the picture of the providers being provided. Then again, enterprise to enterprise advertising and marketing establishes good relationship with different companies; thus inserting itself in higher place to extend gross sales(Cateora, Et al., 2008).
With the present results of globalization and market liberation, there’s each want for novotel to revise its advertising and marketing technique in order to encroach new markets and extra so the worldwide market. The strategic advertising and marketing path will as imply new purchasers for its providers in addition to retaining its current purchasers. The first intention of the novotel future strategic advertising and marketing is to extend their purchasers, widen its funding, in addition to increasing its markets. These goals are highlighted as follows; (Dibb, 1996).
Firstly, the novotel lodge is aimed toward rising its gross sales and set up new markets. On this case, by adopting new methods in advertising and marketing the novotel will be capable to increase its operations even to many different international nations. This idea could be realized via the web commercial in addition to use of the media. The long run strategic advertising and marketing path adopted by the novotel can be a technique for development. That is so as a result of, by advertising and marketing within the worldwide market, the novotel will to increase its operations in different nations(Harrison, 2010).
One other intention for the longer term strategic advertising and marketing path can be aimed toward positioning the corporate’s picture amongst its purchasers. On this case, the corporate’s picture will likely be boosted within the eyes of the purchasers thus establishing a sustainable market.
The long run strategic advertising and marketing path can be aimed toward adventuring new ventures in addition to an entrepreneurship technique. The current stiff competitors doesn’t permit the novotel to give attention to one subject of market quite search for new enterprise. In relation with this phenomenon, the corporate will be capable to search for new providers and merchandise thus strengthening its stability (Dibb, 1996).
The lodge is aimed toward positioning itself to counter its opponents. By adopting environment friendly advertising and marketing methods the corporate will be capable to counter the competitors its opponents by way of gross sales and revenue. This facet is developed from market analysis and competitor evaluation; whereby the novotel was capable of know the weak point, strengths and methods of its opponents. With this data, the novotel will be capable to undertake essentially the most environment friendly and simplest methods. For situations, features of pricing, branding and market positioning will likely be taken care of (Allen, 2009).
To maximise the values of its transactions and acquire shopper belief. On this regard, the longer term advertising and marketing path is aimed toward rising worth and profit to the corporate from its operations. On one other perspective, the corporate can be aimed toward constructing loyalty and belief among the many prospects. Then again, a market technique involving novotel and different enterprise is aimed toward nourishing its relationship with these companies thus benefiting type elevated gross sales and widened goal market (Allen, 2009).
From the above highlighted components, it is clearly evident that the primary motives or goals of the longer term advertising and marketing path are aimed toward widening the market of the novotel. By adopting the brand new advertising and marketing path, the corporate will likely be assured of bettering its relationship with the purchasers. It will facilitate loyalty and belief among the many two firm and its purchasers. Within the hospitality business, the competitors for market share has been very stiff; whereby experience and professionalism is significant in executing any technique. From one other perspective, the corporate may also be capable to take pleasure in a sustainable market in future (Kaul, 2010).