I hope you enjoyed your day. This evening I give you my thoughts on the top trends for higher education marketing in 2010.
-Social Media will continue to explode (expect growth in the graduate/non-traditional market
-Online graduate education continues to flourish, dont expect the economy to recover in 2010!
-Students will expect a lot, half hazard marketing efforts will not go over well with students
-Search engine marketing is key, almost 70% of the population spends time on search engines during any day
-Your college homepage will continue to become less important, secondary and call to action pages will be huge (make sure updated content!)
-Slashed budgets will make vendors compete even harder for your marketing dollar, I would expect some vendors to go under
-more and more institutions will outsource marketing to advertising firms
-more and more marketers will use I-phone (mobile) marketing applications especially to high school students
-print publication advertising will continue to become less important, compared to online
-look for a growth explosion of Vietnam and Kuwaiti students studying in the United States
-cost per click and lead generation programs will continue to explode, branding alone anymore will not work
-Zinch will become major player in the higher education marketing world
-look for continued growth of enrollment from China, South Korea, and India
-internet profiles will begin to link to more and more social media sites to penetrate the student market (eg. delicious, stumble upon, mashable, digg)
-private schools will continue to market more and more, whereas state schools (especially with poor budgets) will market less and less
enjoy your evening and the NBA Finals!