When it comes to Christian marketing online, you may not have a clue about how to market your book online. That doesn’t bother you at first because you are simply relieved you finally wrote the book!
It is written. You can’t wait to get your book in the hands of readers who will be blessed, helped, and encouraged by your gift in writing.
“Marketing a book is like lunch. You eat lunch so you have the energy to keep going all day. You know that if you skip lunch, you’re tired by 2:00. Likewise, you market your book so it can “keep going” in the marketplace; no marketing may mean that sales will dwindle before they need to.” -Wheatmark Publishing Success.
Like any ministry marketing campaign, you need a basic marketing plan. Ministry Marketing Productions Six Steps To Your Ministry Marketing Success would be a good place to start.
Basically, to market your book you need to address these key components:
* Who is the audience for the book?
* Why is it important that people read this book? Or, what makes your book different from others in its genre?
* What makes you qualified to write this book and how do I connect with your target audience?
* What social media strategies will I use to promote this book.
* Will you use a e-mail or video marketing strategy>
* How much will you spend to market your book online and offline?
Video Marketing For Book Promotion
Learn how you can harness the power of the internet to get exposure for your book with video marketing.
My husband and I have an independent video marketing company where we help our clients get exposure for their business, ministry, products and services using strategic online marketing strategies.
We have had a number of success stories getting businesses and ministries high rankings. Click here to see results of one video marketing plan we did for Horizon Christian Academy.
We could do this for your book too. Contact us for more information at [email protected]!
Ministry Marketing Solutions-Pam Perry
I can think of no better person to help you in this ministry marketing quest than THE expert in this field of Christian publishing: Pam Perry.
Pam Perry is a PR Coach with Ministry Marketing Solutions who has for over 15 years been involved in marketing.
Pam Perry says, “It’s my calling! I will walk you through the steps to help you fulfill your dreams. I can help you as your PR Coach by giving you all of my industry resources, contacts, best-selling tips, proven PR strategies to get your book ‘out there.'”
Here are some of Perry’s key marketing strategies to help you with ministry marketing for your Christian book.
*Define and target your audience who will buy your book
*Build a platform that will sustain your speaking and publishing career
*Create a brand that identifies your ministry and translates globally.
*Develop a campaign strategy that will sell books. *Produce dazzling press and marketing materials that get noticed and picked up by the media.
*Navigate social media to leverage and extend your brand. *Generate media hits that will automatically get you to the “A list” status and be a sought-after speaker!