When advertising, you want to ensure that your ads are working to the best of their abilities. This is why it’s important to test and track your ads so that you can have the best results. And if you’re looking for ways to improve your ad’s performance, then this article is just for you.
Inside of this article, you will learn little-known ways to improve your ad’s performance that has been proven to work time and time again. Let’s take a look at advertising tip number 1.
1) Write a good headline
Your headline accounts for 80% of your ad’s success, so you have to put alot of weight on it. Your headline can make or break an ad, and a simple tweak of a headline is all it takes to make your ad a success. Your headline has to get the attention of your prospect and make them want to read more.
You will want to put your biggest benefit into the headline of your ad. It will also help to target your intended prospect using trigger words. One of the best words to do this with is with the word “attention”. For example, if you’re selling fishing rods, you can target your prospects like this: “Attention Fishermen: Here’s How To Catch More Fish In Less Time”. A headline such as that gets the attention of fishermen and shows them how they can catch more fish in less time while fishing.
Your ad has to be similar and do the same thing. Your ad should target your intended recipient and get them interested in your products and services. Let’s take a look at another great tip for writing good ads.
2) Your body copy
The body copy of your ad should be short if you’re running a relatively small ad. Of course if you’re running a full page ad, you will want to provide as much information as possible, but if you’re running a small ad, then you need not to adhere to this rule. You should have a strong headline and keep the body of your ads short.
Your body copy is just a “teaser” of what’s to come in when your prospects call you. Should also be offering something for free instead of selling a product via your ad. You just don’t have enough space to cover everything that you need to cover, so this is why you should offer something for free and follow up on your prospects later.
3) Your call to action
Your call to action should be strong and should sell your reader on taking you up on your free offer. If you want someone to call you, you should mention that in your ad. If you want someone to visit your website, then mention that also. Never skimp on your call to action as this is where you want to close your reader on taking action, and if you don’t tell them what to do – they won’t do anything at all.
All 3 of these tips will allow you to have the kind of success with your ads that you desire. Be sure to put all of them to use today so that you can start having success with your business.